01 / DEVELOPMENT
The formula and pack should be developed together.
Prioritise the brief
Choose a clear role for the serum in the routine. Share active preferences, ingredient exclusions and benchmark textures without assuming every requested combination is feasible.
Choose protective packaging
Discuss air and light exposure, dispensing format and material compatibility with the team. The best-looking bottle is not automatically the best match for the formula.
Approve realistic claims
Agree the testing and documentation needed for the claims you intend to use. Ingredient popularity alone is not evidence for a finished-product performance statement.
02 / PRODUCT DIRECTION
Choose a starting point.
These are directions to discuss—not fixed recipes or a promise that every requested combination is available. The final specification follows technical and commercial review.
- Water-light serums
- Emulsion serums
- Oil-based serums
03 / PREPARE YOUR BRIEF
A more useful first conversation.
You do not need a finished formula to get started. Bring your priorities, reference products and the decisions you still need help making.
- Intended routine and positioning
- Active preferences and exclusions
- Texture and absorption feel
- Dropper, pump or airless pack
Before you approve production
Confirm the formula, finished quantity, packaging, artwork, testing scope and delivery plan in writing. Keep the approved sample as the reference for your order.
See the manufacturing process04 / COMMON QUESTIONS
Details before decisions.
What is the MOQ for face serum?
The starting MOQ is 500–1000 pc per SKU. Confirm the exact quantity against your formula, component availability and packaging requirements in the quotation. Custom components may have separate minimums.
Can I request a specific active percentage?
You can include a target in the brief. The team must review feasibility, compatibility, stability requirements and the intended market before confirming a final specification.
What should I have ready before requesting a quote?
Share intended routine and positioning, active preferences and exclusions, texture and absorption feel, dropper, pump or airless pack. Include the number of SKUs and your intended order quantity. An incomplete brief can be discussed, but the quote needs agreed specifications.
When can production start?
Production timing is confirmed after the formulation, packaging, artwork and agreed testing scope are approved. A sampling target is not a guaranteed production or delivery date.